Built for senior growth and marketing leaders, the programme equips you to transcend functional roles, harness digital and AI, and architect enterprise-wide growth strategies.
Applications close on Feb 10, 2026
I am interested in this Programme for
Gain the skills and perspective to deliver enterprise-wide impact:
in India
SOURCE: FT Business School Ranking 2025in Asia
SOURCE: FT Executive Education Open Ranking 2025Programmes delivered
Leaders nurtured
"Predictive analysis, churn models, and propensity models are all built into the CDP solutions I consult on, but I was never aware of the use cases where I should be speaking about them. This programme helped me empathise more and bring out the right solutions and features to the market. The diverse cohort, fresh perspectives from professors, and the case studies made the learning very rich and impactful."
"The Chief Growth and Marketing Officer Programme enabled me to explore alternative strategies and broaden my perspective on decision-making in a dynamic marketing environment. The sessions with faculty introduced new ways of approaching problems, while the case studies and simulations provided practical exposure to real-world scenarios. The programme offered a comprehensive view of the marketing function, helping me connect theory with application in my role."
"The programme brought together marketing and growth, showing how the two are closely linked in practice. It addressed the need for marketers to expand beyond traditional approaches, with modules ranging from customer-centric decision-making to negotiation as part of business impact. The peer group included marketers from B2B, B2C, and advertising industries, which added valuable perspectives. A key learning was applying AI and ML models to draw insights from data at scale and integrating these into marketing communication strategies to shape clear and effective narratives. "
The curriculum blends customer strategy, execution discipline, digital & AI transformation, brand leadership, and cross-functional influence, reinforced with applied Business Leadership Challenges for real-world impact.
The journey begins by reframing the CGMO's role around customer value creation.
This module equips participants to translate strategic ambition into executional discipline.
This module focuses on how digital transformation and emerging technologies are reshaping the growth landscape.
This module focuses on how brand strategy, market development, customer experience, and channel architecture come together to support scalable growth.
The final module emphasizes enterprise-wide leadership and cross-functional influence.
Note: Modules and topics are subject to change based on our faculty recommendations to keep the content contextual and relevant to the evolving environment.
On successful completion of the programme, you will be awarded a programme completion certificate from ISB Executive Education, a formal recognition of your professional development.
Programme Eligibility: Diploma/Bachelor's degree (10+2+3) or equivalent from a recognised university; Minimum 10+ years post-degree work experience
On successful completion of this programme, participants gain the ISB Executive Alumni status. The privileges of this exclusive community include:
Associate Professor, Marketing
Research Director - ISB Institute of Data Science (IIDS), ISB
Associate Professor, Marketing
Executive Director - SRITNE
Research Director - ISB Institute of
Data Science (IIDS), ISB
Associate Professor, Marketing
Executive Director - ISB Institute of Data Science (IIDS)
Associate Professor of Finance (Practice)
Deputy Dean - Mohali Campus
